NATRUE
Issuing Organization:
The International Natural and Organic Cosmetics Association NATRUE
Label purpose:
NATRUE certifies natural and organic cosmetics to help consumers identify authentic natural and organic products that meet stringent standards. It aims to protect and promote natural and organic cosmetics to the benefit of consumers worldwide. The certification ensures that products bearing the NATRUE label are made using natural and organic ingredients with minimal processing and environmentally friendly practices.
Certification Criteria:
Products certified by NATRUE must meet rigorous standards that include the use of natural and organic ingredients, the avoidance of synthetic fragrances, colors, petroleum-derived products, silicones, and genetically modified ingredients. The criteria also cover aspects of environmentally friendly production, biodegradability, and packaging.
Geographical Coverage:
Products certified by NATRUE must meet rigorous standards that include the use of natural and organic ingredients, the avoidance of synthetic fragrances, colors, petroleum-derived products, silicones, and genetically modified ingredients. The criteria also cover aspects of environmentally friendly production, biodegradability, and packaging.
Target Industries/Segments:
The certification is aimed at the cosmetics industry, including skin care, hair care, and personal care products that wish to be recognized for their natural and organic ingredients and environmentally friendly production processes.
Certification Process:
To achieve NATRUE certification, products must undergo a rigorous assessment conducted by independent third-party certifiers authorized by NATRUE. This assessment involves a detailed review of the product formulation, ingredients, and manufacturing processes to ensure compliance with NATRUE standards.
Certificate Validity:
The certification is valid for a specific period, usually two to three years, after which the products must be re-evaluated to ensure ongoing compliance with the NATRUE criteria. This involves submitting updated product information and undergoing a new assessment.
Benefits for Consumers/Producers:
For consumers, the NATRUE label provides assurance that products meet strict natural and organic standards, supporting informed choices towards healthier and more sustainable cosmetics. For producers, NATRUE certification enhances brand credibility, differentiates products in a competitive market, and aligns with consumer demand for authenticity and sustainability in cosmetics.
Sustainability Impact:
NATRUE certification supports sustainable development in the cosmetics industry by promoting the use of natural and organic ingredients, reducing reliance on synthetic substances, encouraging environmentally friendly manufacturing processes, and minimizing the environmental impact of packaging. This approach contributes to the protection of biodiversity, the promotion of sustainable resource use, and the reduction of environmental pollution.
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