On the way to PlanetProof
Issuing Organization:
SMK (Stichting Milieukeur)
Label purpose:
On the way to PlanetProof is a European sustainability label that certifies agricultural products, food, and non-food items that are produced more sustainably and are kinder to nature, environment, and climate. It encourages continuous improvement in sustainability, aiming to reduce the ecological footprint of production and consumption.
Certification Criteria:
The certification criteria are comprehensive and include sustainable water use, energy efficiency, reduction of greenhouse gas emissions, biodiversity preservation, and the careful and efficient handling of resources. Products and services must demonstrate an improvement in sustainability across these areas to earn the label.
Geographical Coverage:
The certification criteria are comprehensive and include sustainable water use, energy efficiency, reduction of greenhouse gas emissions, biodiversity preservation, and the careful and efficient handling of resources. Products and services must demonstrate an improvement in sustainability across these areas to earn the label.
Target Industries/Segments:
This certification is applicable to a wide range of sectors including agriculture (fruits, vegetables, dairy, plants, and flowers), food and non-food products (such as packaging materials), aiming at producers and retailers seeking to demonstrate their commitment to sustainable practices.
Certification Process:
To achieve On the way to PlanetProof certification, applicants must undergo a comprehensive evaluation process that assesses their compliance with the label's sustainability criteria. This involves an initial application review, documentation verification, and inspections conducted by accredited certification bodies.
Certificate Validity:
The certification is valid for one year, requiring annual reassessment to ensure that certified products and practices remain in line with the label's sustainability criteria. Continuous improvement in environmental performance is encouraged.
Benefits for Consumers/Producers:
For consumers, On the way to PlanetProof provides assurance that products meet high standards of sustainability, making it easier to choose products that contribute positively to the planet. For producers, the label enhances brand reputation, demonstrates a tangible commitment to sustainability, and can open access to new markets and consumer segments interested in sustainable products.
Sustainability Impact:
On the way to PlanetProof drives significant environmental benefits by promoting more sustainable agricultural and production practices. It contributes to the protection of the environment and climate, supports biodiversity, and encourages the efficient use of natural resources, aligning with broader goals of sustainable development.
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