Woolmark
Issuing Organization:
The Woolmark Company
Label purpose:
Woolmark certification is dedicated to promoting the excellence of woollen products. It is a quality assurance symbol identifying products made from 100% pure new wool that meet high-quality standards. The certification is designed to assure consumers of the product's performance and fibre content, emphasizing the natural benefits and superior wool quality.
Certification Criteria:
Products certified with the Woolmark logo must be made of 100% pure new wool and meet strict quality and performance criteria. The criteria cover fibre content, durability, colourfastness, and washability, ensuring that the products are of the highest quality and suitable for their intended use.
Geographical Coverage:
Products certified with the Woolmark logo must be made of 100% pure new wool and meet strict quality and performance criteria. The criteria cover fibre content, durability, colourfastness, and washability, ensuring that the products are of the highest quality and suitable for their intended use.
Target Industries/Segments:
The certification primarily targets the textile and fashion industry, including apparel, home textiles, and other woollen products.
Certification Process:
To achieve Woolmark certification, manufacturers must submit their products for rigorous testing and evaluation against the Woolmark quality standards. This process includes verifying the fibre content and assessing the product's performance through various tests. Products that meet the criteria are awarded the Woolmark certification.
Certificate Validity:
The Woolmark certification is valid for the specific product batch tested. Manufacturers must reapply for certification for new products or product lines to ensure ongoing compliance with Woolmark standards.
Benefits for Consumers/Producers:
The Woolmark logo provides assurance of the quality and purity of wool products, helping them make informed purchasing decisions. Woolmark certification enhances product value and marketability for manufacturers and designers by associating their products with a globally recognized standard of wool excellence.
Sustainability Impact:
While the Woolmark certification primarily focuses on quality assurance, it indirectly supports sustainability by promoting natural fibres and highlighting the durability and longevity of wool products. Sustainable wool production practices contribute to environmental conservation, animal welfare, and the reduction of synthetic materials in the fashion industry.
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