V-Label
Issuing Organization:
The V-Label is managed by the European Vegetarian Union (EVU) in collaboration with various national vegetarian organizations across Europe.
Label purpose:
The V-Label is an internationally recognized symbol that identifies vegetarian and vegan products. Its purpose is to provide clear labeling to help consumers make informed choices consistent with vegetarian or vegan lifestyles, promoting transparency and trust in the labeling of plant-based products.
Certification Criteria:
The V-Label distinguishes between vegetarian and vegan products based on strict criteria. For vegetarian products, the criteria exclude meat, fish, and other substances of animal origin. For vegan products, the criteria additionally exclude all animal products, including dairy, eggs, and honey, as well as any animal-derived additives or processing aids.
Geographical Coverage:
The V-Label distinguishes between vegetarian and vegan products based on strict criteria. For vegetarian products, the criteria exclude meat, fish, and other substances of animal origin. For vegan products, the criteria additionally exclude all animal products, including dairy, eggs, and honey, as well as any animal-derived additives or processing aids.
Target Industries/Segments:
The V-Label is applicable to a wide range of food and beverage products, cosmetics, and non-food items that meet vegetarian or vegan standards. It is relevant for producers and retailers aiming to cater to vegetarian and vegan consumers.
Certification Process:
Companies seeking the V-Label certification must apply through their national vegetarian organization or directly with the EVU if no national organization exists. The certification process involves a detailed review of product ingredients, formulations, and production processes to ensure compliance with the V-Label's vegetarian or vegan criteria.
Certificate Validity:
The V-Label certification typically requires renewal on an annual basis. Companies must submit updated product information and may be subject to additional audits or inspections to ensure ongoing compliance with the criteria.
Benefits for Consumers/Producers:
For consumers, the V-Label offers a reliable and easily recognizable indication of vegetarian and vegan products, facilitating dietary choices aligned with their values. For producers, the label enhances product visibility and appeal to a growing market segment interested in plant-based lifestyles, potentially increasing brand loyalty and market share.
Sustainability Impact:
By promoting vegetarian and vegan products, the V-Label contributes to reducing the environmental impact associated with animal farming, including lower greenhouse gas emissions, reduced water usage, and less land use. It supports a shift towards more sustainable consumption patterns that benefit animal welfare and environmental conservation.
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